ATHLETICA
Athletica approached us with a clear goal: to build a distinctive brand identity that reflected their values of strength, health, and performance. Beyond a logo, they sought a cohesive visual identity that could extend across merchandise, creating a memorable and unified experience for their customers.
Service
Branding
Logo Design
Colour Palette
Typography
Client
Athletica
Logo
We created a bold, minimalist logo for Athletica. The design combines a dumbbell with a spoon, symbolising the blend of fitness and nutrition, while the green background conveys freshness and health. Clean lines and modern typography make the logo approachable yet professional, appealing to active individuals seeking quality nutrition. This design captures Athletica's mission of "Powering Performance with Every Bite."
We developed a cohesive brand identity for Athletica that encapsulates its values of strength, health, and performance, translating these elements into a visual language that resonates with its target audience. This identity was meticulously showcased across a range of merchandise, using consistent colors, logo placement, and typography that reflect the brand’s modern and energetic character.
